Blair and Zakk Wylde to have a new “Berserker Brand” hot sauce

Proof positive that Columbus, Ohio is the nexus of hot sauce creativity is the up-and-coming hot sauce entrepreneurs known as the Sauce Cartel. We’ve known of Gary and Max, the creative forces of the company, for a while and have rubbed shoulders with them at a few industry events over the past year or […]

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Blair and Zakk Wylde to have a new “Berserker Brand” hot sauce

By: Joe & Linda on April 1, 2008- 4:53 am

Industry news • Trackback URI • Permalink•

BLAIR & ZAKK WYLDE!

Dear ChiliPal,
So many things have been going on in Death Sauce Land over the last few months. So much in fact that I could not explain everything in just one e-Mail. Over the next couple of weeks I will be sending out several additional messages covering many exciting topics.

Today I want to announce that Blair’s and Zakk Wylde have partnered in a unique line of “Berserker Brand” Hot Sauces. As I am sure many of you know Zakk Wylde has been The lead axe man With Ozzy Osbourne for almost 20 years and has an incredible following of millions of fans from around the world. I am very honored to be working with him directly on this project and was psyched to learn he has been a long time Death Sauce fan, not to mention a fellow Jersey boy. We will be launching 4 unique sauces in June 2008. These sauces will be available via www.extremefood.com, www.zakkwylde.com , Ozzfest, As well as many other major retailers around the globe that will be announced soon.

Take a look at the prototype of the label below as well as a message directly from Zakk. Again this is a very exciting event for Blair’s and we look forward to millions of new chiliheads joining us in using and collecting both Zakk’s sauces as well as my reserves. Enjoy the ride! Prototype Zakk Wylde Label

FEEL ALIVE!

Your ChiliPal,

Blair

PS: Please note it has just come to my attention that several hundred emails have been sent to me and were buried in my spam folder. If you did not get a response, please send and questions or comments to blair@extremefood.com and I promise to respond.

FROM ZAKK WYLDE:

“When it came time to choose a company to introduce a recipe of flavors geared towards my fan base, the Berserkers, only one company was considered: Blair’s. So I made the call right away.

Blair’s Death Sauce has taken first position in my rack of flavors for sometime, and it’s been my go-to sauce for anything I¹ve cooked, grilled or recently killed that needs that extra punch. The thought that I could build on that Blair’s tradition, and bring it to my audience is huge. And it’s getting bigger since we decided one flavor is not enough- so we’re going with 4 flavors to launch.”

Zakk Wylde signature

ABOUT ZAKK WYLDE:

Zakk Wylde’s tenure as Ozzy Osbourne’s axe slinging side-kick has brought him fame in front of a large audience over the past two decades. However, it’s Wylde’ rock band Black Label Society (BLS) that has brought him notoriety amongst a hard core crowd of music lovers known in Black Label’s world as Berserkers. The fans, who have Black Label Society chapters around the globe, wear their BLS colors with great pride. A musical gang of beer drinkers, they rally under the mantra SDMF, which means Strength Determination, Merciless, Forever. “It’s a tribute to family and God” according to Wylde. From 1999’s “Sonic Brew” album to the current “Shot To Hell” release, one thing is certain- Black Label Society’s recorded output has never disappointed rock loyalists.

Look for a new BLS album in 2009.

For additional information on Black Label Society please see: www.blacklabelsociety.com, for additional information on Zakk Wylde, see: www.zakkwylde.com