There is always room for spicy chocolates in the industry, and these look like they have some promise. Give Dan’s products some love!

January 15. 2013

Kung Pao Chocolate Bars has started an Indiegogo campaign to launch the release of its first 10,000 candy bars.

Kung Pao Chocolate Bars are new confectionary that brings sweet milk chocolate with a proprietary blend of chili and spices that to make an awesome candy bar.

The Indiegogo campaign is an innovative crowdfunding approach to simultaneously fund a new product and build awareness for post-launch sales. Individuals and candy retailers are able to preorder bars that will be shipped with promotional and premium items.

Dan Bernier of Kung Pao Chocolate Bars “We are excited to launch our new candy bar this way. Our product is new, innovative, and exciting and so is crowdfunding. We realized that the target market for our candy has a lot of overlap with folks leading the way in new business innovation and startup funding. They tend to be very active users of technology, leaders. We are working with the best producers, graphics, and packaging people in the business save on auto repairs so we know we are getting a great candy product. Indiegogo is a premier crowdfunding platform so we are getting the best approach there, too!”
“I love chocolate and I can’t get enough spicy food. I know I’m not alone in this but there didn’t seem to be anything out there to really satisfy this. I’ve tried all the exotic high-end chocolate I could find and I like a lot of them but I wanted a candy bar and a candy bar shouldn’t cost more than 2 dollars. Kung Pao Chocolate Bars are meant to be easy to buy, easy to eat, fun. Real CANDY that’s going to satisfy chocoholics and chileheads alike.”
Susan Smith, spokesperson for the National Confectioners Association in Washington, DC says she has never seen a chocolate maker use Asian chilies. “Anything like that, that tastes good, is going to generate interest,” Smith says.

Candy retailers and wholesalers are able to pre-purchase bars from the first 10,000 produced and be the first in their markets to sell this new product. Orders of 1,000 bars or over will include large size full color cardboard cutouts of the candy’s mascots, Kung (the chili pepper) and Pao (the peanut).

The Indiegogo campaign will end on February 14, 2013 and candy should ship by the first week of April.
The Indiegogo campaign web address is:

http://www.indiegogo.com/projects/303398

FOR ADDITIONAL INFORMATION PLEASE CONTACT
Dan Bernier kungpaocandy@gmail.com