Another take on getting into the hot sauce business
This is a rather wry take on one person’s journey into business as a hot sauce entreprenuer, as detailed in a recent article from the online edition of the Boston Globe:
Entrepreneur seasoned for success
By Joel Brown
Globe Correspondent / October 15, 2009NEWBURYPORT – First things first. Don’t call it a hot sauce.
“Call it a gourmet pepper sauce,’’ said Joe Muscarella, the man behind Bella Pepper sauces.
Anyone can throw some peppers and vinegar in a standard 5-ounce bottle and start selling lip-scorching hot sauce. All it takes is a funny name on the label and a gazillion Scoville units – the measure of hotness – in the bottle. But it’s hard to stand out in the crowd.
If you want to succeed in this business, Muscarella said, you have to set yourself apart. Make a sauce that’s something special. Find a bottle and label that don’t look like all the other ones on the shelf. And aim for a higher market niche.
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Commented at October 16, 2009- 7:27 pm
****cough****DAVES HOLIDAY RESERVE BOTTLE, NM RESERVE, & BLAIR’S 2AM – 3AM BOTTLE****cough****
Commented at October 21, 2009- 7:23 pm
I have read this article a couple of times. It only slightly perturbs me. Statements like “Anyone can throw some peppers and vinegar in a standard 5 ounce bottle and start selling lip-scorching hot sauce.”, seems to bear more than a little bit of conceit. Since anyone can do it , it probably wouldn’t take much time or effort, not to mention cash. Our biggest sellers don’t even come in that 5 oz package, but it still smacks of “I am better than you!” Well Joe, are you better than the rest of us?
Commented at October 22, 2009- 1:51 pm
Sam,
We’re with you on this one, as we think that the hot sauce proprietor is more than a little consdesceding and effete about his role as a maker. No, he ain’t better than the rest of us. Actually, we dare say he’s probably not even better than some of us.
Commented at October 22, 2009- 1:51 pm
This guy sounds exactly like the people I don’t want to deal with in the hot sauce world. Cocky and arrogant.
Commented at October 22, 2009- 6:05 pm
No more arrogant than someone using the word effete. Leroy, can you google that word for me.
Commented at October 22, 2009- 8:35 pm
That’s not arrogant…that’s good thesaurus skills
Commented at October 23, 2009- 5:33 am
It mean he got a vasectomy?
ef·fete
Pronunciation: \e-ˈfēt, i-\
Function: adjective
Etymology: Latin effetus, from ex- + fetus
Date: 1660
: no longer fertile
Commented at October 23, 2009- 8:02 am
My dictionary says for the Latin; exhausted, worn out.
Your dictionary is funny, what does it say for “pie”?