6th ANNUAL FIERY FOODS FESTIVAL
February 21, 2008

Has the chilly weather given you a touch of SAD (seasonal affective disorder)? Come to the North Market Fiery Foods Festival on Saturday, February 21 and let our fiery foods, chili contests, cooking demonstrations and lively music kick your winter blues! AMATEUR CHILI COOK-OFF FULL. REGISTRATION CLOSED.

Want to get directly in on the fiery foods action? Customers can take a shot at fame and fortune (OK, infamy and North Market gift certificates) in a number of contests. New this year is the Hot Wing Sauce Contest. He/she with the supreme wing sauce will take home $100 in North Market and CaJohn’s Flavor & Fire gift certificates. Or one can prove their chili preparing proficiency in our ever-popular Customer Chili Cook-off. The competition will garner the first place winner $100 and the runner up $50 in North Market gift certificates. Finally, those with iron gullets can register on the day of the event for the Wings of Fire wing eating contest. We’ve even got two divisions: hot and extremely, insanely hot. Familiarity with CaJohn’s commodities should suggest that neither of these divisions is for the faint of taste bud, but victors will take home a plethora of CaJohns’ products as prizes.

In its fourth year the Chef Chili Challenge pits local chefs against one another as contenders for the title “North Market Chili Champ 2009,” a special trophy and $200 in North Market gift certificates. Participating chefs (at the time of press release) include representatives of Alana’s Food + Wine, Barley’s Brewing Company, Handke’s Cuisine, Pastaria and Urban Chefs. We are sure to have many more chef entrants by competition time!

“Having CaJohn’s Flavor and Fire as a daily North Market merchant has really boosted the energy of the events accompanying the Fiery Foods Festival.” said David Wible, Executive Director of the North Market. “John Hard and his staff bring a level of expertise and enthusiasm to the programming of the day that really gets the crowds fired up!”

Fiery Foods Festival Schedule:
•8 a.m. North Market opens, Urban Chefs and Chuck Evans’ Montezuma Brand are special vendors today
•9 a.m. – 4 p.m., Cooking demonstrations in the Dispatch Kitchen (dubbed CaJohn’s Kitchen for the day)
o9:00, Fiery Breakfast Foods demonstration with CaJohn and Chef Steve Lawrence
o9:45 , Urban Chefs demonstration
o 10:30, Amateur Hot Wing Sauce Contest
o11:15, Asian Hot Pot demonstration by Donte Allen (Curds & Whey)
o12:00, “Red or Green: A New Mexican Perspective” with CaJohn and Chef Steve Lawrence
o12:45, Joe and Linda Levinson (TheHotzoneOnline.com) demonstration
o1:15, Wings of Fire! Wing eating contest: hot division
o2:15 , Fresh salsa and dip demonstration with CaJohn and Chef Steve Lawrence
o3:00,Wings of Fire! Extremely, insanely hot division
•9 – 11 a.m., musical entertainment by Island Breeze
•11 a.m. – 2 p.m., Mark Wood Fun Show, cowboy tricks and balloon shapes
•11 a.m. – 1 p.m., musical entertainment by Great Mad Hoax
•11 a.m. Free maracas, sombreros, balloons and chili-pepper shaped cookies for the kids (while supplies last)
•11 a.m. Professional Chili Cook-off featuring chilis by local chefs
•12 p.m. Amateur Chili Cook-off featuring chilis by customers- FULL, REGISTRATION CLOSED
•1 – 4 p.m., musical entertainment by the Gadabouts
•Hot and spicy foods featured throughout the North Market all day

The North Market Fiery Foods Festival on Saturday, February 21 is a free event. Festival activities will take place from 9 a.m.-4 p.m. Market hours are 8 a.m. – 5 p.m. To participate in the Hot Wing Sauce Contest, Customer Chili Cook-off or the Chef Chili Challenge, and for more information, please call (614) 463-9664 or visit www.northmarket.com. Sign up for the Hot Wing Eating Contests will take place in the Dispatch Kitchen on the day of the event. A tasting fee of $5 enables onlookers to sample all of the chilis by both professional chefs and amateur contestants while supplies last.