Deconstructing another wannabe chilehead marketing ploy
This media rant definitely sounded familiar in tone…perhaps a bit Passow-esque. Our esteemed Passow went on a similar tirade against the Wendy’s 4-Alarm Burger several months ago, and then they stopped making it shortly thereafter. Coincidence? Perhaps not, but check out this wonderful article from the Houston Press Blogs:
This Damn “Angry Whopper” Could Be a Damn Sight Angrier, Damn It
By Craig Hlavaty in Burger Break
Tuesday, Jan. 20 2009 @ 10:18AMYou ever get the feeling that sometimes corporations go about product development backwards? That they begin with an abstract idea, and then reverse engineer the idea until they find a product they can sell to us?
Ladies and Gentlemen, I give you the Angry Whopper from Burger King. The only burger in the world that was created from the essence of an emotion. They have attempted to create a food product that is meant to evoke white-knuckled shithouse rage in Americans. Someone at corporate must have said, “Let’s make fun of the fact that people get pissed. Let’s rile people up in the midst of a recession by throwing even more rage in the emotional ether.” And by God, they somehow did it, charging you five bucks for it that you may not have to spare during said recession.




















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Commented at January 22, 2009- 8:16 am
I’ve reviewed the Angry Whopper here:
http://www.scottrobertsweb.com/Review-Burger-King-New-Angry-Whopper
And sadly, it’s in no way “angry”.
Commented at January 23, 2009- 5:18 am
I’m angry just looking at that nasty burger.
And shelling out 5 bucks for it would make me even more angry.
Commented at January 23, 2009- 8:31 pm
Had an Angry Burger the other day. Wasn’t too impressed with it.
Commented at January 24, 2009- 8:28 am
I guess things are just better in the south. I’ve had several of the Angry Whoppers and I love ‘em. Could be a little hotter, but it’s jalapenos, you can’t expect it to be hot to a chilehead. To the average consumer it’s probably got a little bite. I really like the fried onions and the sauce that’s on it.
Commented at January 24, 2009- 10:36 am
Hahaha, what a great article, definitly a bit Passow-esque like you said.
Commented at January 24, 2009- 12:55 pm
HA! Funny. I may have to try one of these. I keep seeing commercials for them…
Commented at January 25, 2009- 7:55 am
I had one before I even saw an add for them on TV. I saw the sign at Burger King and got me one. I liked it too. The fried onions and sauce made the burger special.