The Hot Zone

Proof positive that Columbus, Ohio is the nexus of hot sauce creativity is the up-and-coming hot sauce entrepreneurs known as the Sauce Cartel. We’ve known of Gary and Max, the creative forces of the company, for a while and have rubbed shoulders with them at a few industry events over the past year or […]

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By: Joe & Linda on April 28, 2008- 7:21 pm

We’ve seen this story in a couple of other media outlets, but this article on the Fast Food Maven blog sums it up better than any of the other sources. We here at the Hot Zone Online sorta doubt this new hot sauce would hurt a single molecule on the taste buds of most chileheads, but it’s great to think that Del Taco has finally seen the light about making some better hot sauce for their tacos. Read:

deltacologo.jpg

Del Taco debuts blazing hot Del Inferno
April 28th, 2008

Today, Southern California’s iconic taco chain, Del Taco, debuts its first new hot sauce in 15 years.

The blazing hot item is dubbed Del Inferno and is three times hotter than any hot sauces served at rival chains, Del Taco said. (Del Taco’s two other offerings are mild sauce and Del Scorcho.)

So, how does Del Taco know Inferno sizzles past its rivals?

The Mexican fast-food chain had Del Inferno tested against its competitors by Certified Laboratories. The New York-based food analysis company tested the competing sauces using the infamous Scoville scale, which measures the hotness or piquancy of a chili pepper.

Del Taco didn’t give the results, or list the names of the rival hot sauces that Del Inferno beat. But rest assured, Del Inferno is one hot mama, according to the chain’s marketing reps.

“There’s no doubt about it, Del Inferno will set your scalp ablaze,” said Mimi Somerman, chief marketing officer at Del Taco.


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1 Fiery Comment »

My buddy’s little girl tried it. She said it wasn’t hot.

When are all these corporate moguls going to figure hot is not Tabasco x 3.

Then again….I don’t do Del Taco. I live in So. Cal ;-)

Comment fired by parker394 — April 29, 2008- 12:49 pm


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