This caught my eye, as it is quite a big step to see nagas in a large supermarket. Tesco is one of the biggest in the UK. Check out this article snippet from Thepeople.co.uk:
25 November 2007
BEWARE! CHILLICON CARNAGE
We test world’s hottest pepper
By Lee HarpinThe world’s hottest chilli goes mainstream tomorrow for the first time in Britain.
Fiery Dorset Naga peppers are being trialled by Tesco in Newcastle - the UK’s chilli capital.
So we asked our resident chilli nut Dean Rousewell to prove his boast that NOTHING is too hot for him.
He said: “Chilli is my absolute favourite ingredient in just about anything but I met my match with the Dorset Naga.
“I sank my teeth into its bright red flesh and within a second I thought the roof of my mouth would explode.
Click here to read the rest of the source article from People.co.uk.
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Hi guys Im the Chilli buyer for Tesco in the Uk.
Just to let you know the Naga launched well in the trial stores with phenominal coverage on all primetime radio, tv and newspapers. The product sold well and a new drop has been arranged for this weekend. The Geordies in Newcastle were great sports and really gave it there all - however I think the mighty Naga beat them.
J
Comment fired by Jonathan Corbett — November 30, 2007- 12:32 pm
Hi J,
just the man! How do you fancy stocking a few more naga products, could you email me at sales@firefoods.co.uk or contact me through this site.
cheers
WOODY
Comment fired by Woody — December 1, 2007- 2:01 am
Could we have it in London Tescos too? Quite a few of us chilliheads live in London, you know, myself included.
Comment fired by Dragonblaze — August 4, 2008- 3:46 pm
Hello. We were absolutely delighted when we spotted packs of Dorset Naga Chillies on Tesco shelves the other day.
However something is terribly wrong. They just don’t have any heat! My husband and I love hot chillies and grow our own chillies in the greenhouse each year. It is always a challenge to grow really nice hot ones and we’ve so been looking forward to cooking with (and munching on) Dorset Nagas. We can’t seem to manage to grow that variety.
The packet of Dorset Naga we have just used really doesn’t have any heat (nor at the moment do Tesco’s Scotch Bonnet chillies). In fact to be honest the little green birdseyes have more heat than the Nagas they are selling. I just don’t understand how they can sell chillies under the name of Dorset Nagas when they are clearly not very hot.
What do you think is going on? Are others finding them rather lame or is it just me?
Yvonne
Comment fired by Yvonne — August 27, 2008- 4:07 pm