This caught my eye, as it is quite a big step to see nagas in a large supermarket. Tesco is one of the biggest in the UK. Check out this article snippet from Thepeople.co.uk:
25 November 2007
BEWARE! CHILLICON CARNAGE
We test world’s hottest pepper
By Lee HarpinThe world’s hottest chilli goes mainstream tomorrow for the first time in Britain.
Fiery Dorset Naga peppers are being trialled by Tesco in Newcastle - the UK’s chilli capital.
So we asked our resident chilli nut Dean Rousewell to prove his boast that NOTHING is too hot for him.
He said: “Chilli is my absolute favourite ingredient in just about anything but I met my match with the Dorset Naga.
“I sank my teeth into its bright red flesh and within a second I thought the roof of my mouth would explode.
Click here to read the rest of the source article from People.co.uk.
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Hi guys Im the Chilli buyer for Tesco in the Uk.
Just to let you know the Naga launched well in the trial stores with phenominal coverage on all primetime radio, tv and newspapers. The product sold well and a new drop has been arranged for this weekend. The Geordies in Newcastle were great sports and really gave it there all - however I think the mighty Naga beat them.
J
Comment fired by Jonathan Corbett — November 30, 2007- 12:32 pm
Hi J,
just the man! How do you fancy stocking a few more naga products, could you email me at sales@firefoods.co.uk or contact me through this site.
cheers
WOODY
Comment fired by Woody — December 1, 2007- 2:01 am