http://www.thehotzoneonline.com/2007/10/11/a-little-more-hot-sauce-history/ As hot as it gets! Wed, 20 Aug 2008 14:20:38 +0000 http://wordpress.org/?v=2.3.2 http://www.thehotzoneonline.com/2007/10/11/a-little-more-hot-sauce-history/#comment-291666 Harald Zoschke Fri, 12 Oct 2007 06:31:17 +0000 http://www.thehotzoneonline.com/2007/10/11/a-little-more-hot-sauce-history/#comment-291666 I had a chance to read an early copy of the book - one of the best I've read in a long time, extremely well-written. The chapters about the early days of Tabasco sauce gave me more insight into the U.S. pioneer days than most history books, and it is just fascinating to see how each McIllhenny generation managed to keep the company going, most of the time even even growing. Some of the methods used throughout Tabasco history would make for better TV stuff than "Dallas" and "Dynasty" combined. Rothfeder also explained well the dilemma Tabasco is in today, with cheaper/milder competition from one end, and all those hotter/tastier products from the other. One can tell that a lot of research went into building this book, and the the author managed to tie everything together for a consistent story. I think it even helped a lot that the McIllhenny family did not support his project, so he was much more independent. The final copy will also have photos, so I'll get myself that one as well. I had a chance to read an early copy of the book - one of the best I’ve read in a long time, extremely well-written. The chapters about the early days of Tabasco sauce gave me more insight into the U.S. pioneer days than most history books, and it is just fascinating to see how each McIllhenny generation managed to keep the company going, most of the time even even growing. Some of the methods used throughout Tabasco history would make for better TV stuff than “Dallas” and “Dynasty” combined. Rothfeder also explained well the dilemma Tabasco is in today, with cheaper/milder competition from one end, and all those hotter/tastier products from the other. One can tell that a lot of research went into building this book, and the the author managed to tie everything together for a consistent story. I think it even helped a lot that the McIllhenny family did not support his project, so he was much more independent. The final copy will also have photos, so I’ll get myself that one as well.

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