The Hot Zone

Proof positive that Columbus, Ohio is the nexus of hot sauce creativity is the up-and-coming hot sauce entrepreneurs known as the Sauce Cartel. We’ve known of Gary and Max, the creative forces of the company, for a while and have rubbed shoulders with them at a few industry events over the past year or […]

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By: Joe & Linda on June 26, 2007- 7:39 am

Hello,
One week ago, we published an excerpt to an article about the Austin Hot Sauce Festival written for the Sun-Sentinel out of South Florida area. In our post, we wondered out loud why the author had posted an article about the show a few months before the event that made it sound like she had recently attended. In a first for this blog, we received an answer from the author herself clarifying her reasoning for writing that article now:

I wrote the review of the Austin Hot Sauce Fest. Thanks for posting it. I’d like to point out that early in the article I wrote that I had attended LAST YEAR’s fest and that’s what I was writing about (so I’m not appearing to be at the upcoming one, as you seem to state). The idea is to write about last year’s so that people can go to this year’s and have some idea what to expect.

Thanks!
Theresa Everline

P.S. Often travel articles are timed so that people can say, “hey, I want to go to that,” and book a ticket — thus the content relies on the previous year’s event, and the writing tend to be more story-like, rather than a straightforward review.

Thanks, Teresa, for setting us straight on this. If you’re able to attend this year, we’d love to hear about that trip as well!


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1 Fiery Comment »

Well, in the second paragraph it she writes “there I was last summer at the Austin Hot Sauce Festival….

Theresa, the byline says you live in Austin. I hope to see you at this year’s festival!

Comment fired by chuk hell — June 26, 2007- 3:46 pm


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