Everyone headed to NM for the Fiery Foods Show may want to stop by Chuck’s booth and check out his new line of stuff! Here’s the skinny about it:

FOR IMMEDIATE RELEASE

Columbus, Ohio
February 21, 2007

Chuck Evans’ MONTEZUMA Brand announces the introduction of his Femme Fatalii “Sauce with Sass” at the March 2007 National Fiery Foods & BBQ Show in Albuquerque, New Mexico.

Chuck’s Femme Fatalii line features seven sassy sauces:

BABY DOLL, the very first chipotle and fatalii hot sauce;
TABOO BBQ, a tantalizing chipotle and habanero barbecue sauce;
FORBIDDEN FRUIT, a hot habanero salsa;
GREEN with ENVY, a smokey chipotle salsa verde;
The WHIP, a flavorful 2 mil extract hot sauce;
MENAGE A TROIS, a smokey chipotle black bean and corn salsa;
and
OPPOSITES ATTRACT, a chipotle, lime & garlic salsa

Femme Fatalii’s suggestive and sassy New York Broadway styled labels will definitely “catch your attention” and are targeted for gift shops, hot shops, gourmet stores, and bachelor parties.

History Highlights:
Chuck Evans’ MONTEZUMA Brand is the sole surviving exhibitor who participated in the very 1st National Fiery Foods Show in 1988 and has been manufacturing since 1986. Mr. Evans is noted for introducing the chile chipotle to the mainstream United States market where he manufactured the very first chipotle pepper sauce, chipotle salsa, chipotle salsa verde, and chipotle barbecue sauce in the United States under the SMOKEY CHIPOTLE (R) trademark. Chuck co-authored THE HOT SAUCE BIBLE (1996) published by The Crossing Press and PEPPER PANTRY: CHIPOTLE (1997) published by Chronicle Books/Ten Speed Press. This past summer Chuck Evans was the guest commentator on the history of salsas and hot pepper sauces for the HISTORY CHANNEL’S AMERICAN EATS: CONDIMENTS segment.

We have the very first bottle of Baby Doll released for review, and we plan to publish that on this coming Monday. Joe is feverishly writing his thoughts, so stay tuned for it!!!

RSS feed for comments on this post. TrackBack URI