Great article about our friend Dave Hirschkop and some of the goings-on concerning his company, Dave’s Gourmet. Thanks to John Grossmann and Inc.com for putting out such a great article:

Is Dave Insane? Inside A Brand Makeover

By: John Grossmann
PAGE 1 of 8

The branding experts said he desperately needed help with his image and message. (He did?) They’d do the job for free. (They would?) In the end, Dave Hirschkop, of Dave’s Gourmet, was offered six distinct approaches for rebranding his company. So here’s the big question: Is it crazier to change everything or nothing?

Click here to go to the rest of the article

A fairly long article at 8 pages in length, it offers some great insight about Dave and his company. Even if you have only a passing interest in the hot sauce/spicy food world or are a budding entrepreneur trying to make it big yourself, this article is well worth the time to read. Enjoy!