Qui è un ossequio speciale a quei lettori leali di HZOB fuori là… almeno, noi speranza quello è fuori là. I prodotti del Blair Lazar sono stati tenuti sempre nell'alta considerazione da noi, se sono le salse calde saporite o gli articoli raccoglibili come suo Salse della riserva. Ci sono pochi nomi più riconoscibili nel biz caldo della salsa che Blair, in modo da siamo felici che abbia occorr poco tempo rispondergli alcune domande circa, il suo commercio e come gradisce rendere il TATTO dei chileheads VIVO.

Dicaci un piccolo come avete ottenuto cominciati nel biz caldo della salsa.

Mentre nel commercio della barra, Salsa di morte è stato sopportato. Alimento caldo esigente e divertimento, il ritardato - i drunks di notte non hanno desiderato mai andare. Così ho reso loro un affare. Se potessero mangiare appena quattro delle mie ale di morte, potrebbero rimanere tutta la notte. Per fare uno short lungo di storia, tutto ha andato sempre. Piccolo da piccolo che la parola esca ed avevo trovato la mia passione. Ho risparmiato su $600 nelle punte bartending per comprare i principi fondamentali stessi (e sull'io significhi molto i principi fondamentali) ....... e la salsa di morte è stata sopportata

Se steste andando provare ad agganciare qualcuno sui vostri prodotti, che quello singolo voi li danno e su perchè?

Salsa di morte ..... nessun brainer. Ha tanti usi. It has a wonderful full balance of flavors, while still providing ample heat for even the most seasoned chilihead.

Most people (your fans, anyway) know the story of why you made the first Reserve sauce. What inspired you to make more of them, and is there a limit of how many/what kinds you’ll ultimately make?

When my passion and excitement leaves me, it is over. But since 1989, when I started, my passion and excitement has only grown each and every day.

How shocked are you by the monetary value that your Reserve sauces reach nowadays? I think the 4 a.m. Reserve, which we bought from you back in ‘01, now sells regularly for ten times its original price.

Of course I am proud to say that my Reserves have returned people higher profits than all major indices. However, that is really not what I focus on… hours and hours go into these bottles (more than I think people realize). They are unique and handcrafted by me personally. The Reserves keep me very focused on not losing sight of how I started (ie burning my hands, getting spice in my eyes, going home with battle scars). Definitely not a desk job…that is very cool. So, as for the market…let it go where it may.

In the world of hot sauces & spicy fare, you have a bit of a cult following…which can only be good for business. How is your relationship with your fans & customers?

Great question!! My relationship with my fellow chiliheads could not be better. They are, in many cases, like family that I share trials and tribulations with. Not customers. Never customers. That is what this is all about, and why it works. It is real. No fancy business plan or complicated rule of mathematics.

Aside from monetary success, what goals have you set for yourself & company in this biz?

Honestly…and I mean honestly, I have never focused on monetary success. My focus since I started Death Sauce is, and has always been:
1.) Making people happy. 2.) Enjoying what I do. 3.) Showing other people how to make money. The rest will follow.

What direction, in terms of new products and collectibles, do you see your company going in the future?

I am not, and have never been a long term planner. No one can say what the future has in store. I believe that passion and karma will steer the way for the direction for Death Sauce as it has since 1989.

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